Who We Are

MSW (at the time McCollum Spielman) and ARS both started in 1968 and defined the advertising research industry.  On March 11, 2013 MSW Research announced the acquisition of ARS from Comscore resulting in the formation of MSW●ARS Research.  This move brought together two of the most respected leaders in advertising research under one roof.  The new MSW●ARS continues to provide marketers with the advertising research systems they have come to know and trust as well a full range of innovative brand and advertising research solutions utilized by Top 100 clients. MSW●ARS has a roster of marquee clients of all shapes and sizes representing virtually every product category including; Consumer Packaged Goods, Retail, Financial Services, Telecommunications, Technology, Automotive, and Pharmaceutical industries.  We have experience with consumer-based initiatives, B2B and multi-cultural research.  We have 8+ year relationships with the world’s largest Retailer, Manufacturer and Pharmaceutical companies, a testament to our dedication to meaningful client servicing.

About MSW Research, Inc.

Since its beginning in 1968 MSW has focused on bringing research practices to marketers that consistently yield relevant consumer insights and drive business results.  MSW is passionate about finding and implementing new techniques and technologies that help marketers build brands as new marketing challenges arise.  They combine this science with senior staff experienced in brand building reflecting the firm’s belief that new tools and ideas are best implemented by experienced players.  Their company tagline, “Brand Insights and Consulting”, reflects their unique approach.

About ARS

Since 1968, ARS has helped leading advertisers measure, forecast and optimize advertising messages. The company's extensive knowledge base and proven models have been extended through innovative, scientific research-on-research to help many of the world's leading advertisers. ARS's digital age solutions are designed to evaluate and optimize campaigns comprising any combination of touch points. From strategy development, to all stages of creative development, to in-market tracking, ARS's behavioral products are proven through independent audits to help marketers meet and exceed their business objectives.

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