About Us
What We Do
MSW provides an innovative range of integrated brand experience measurement systems to support marketing leadership in building brands:
- Brand segmentation and implicit positioning to identify Ownable Motivators
- Unique, mobile research platforms that provide new consumer insights in-home, in-store, in-event and on app
- Comprehensive cognitive and unconscious measurement
- Pre-market scenario planning that connects ROI to post-market delivery of your brand promise across all touch points
- Management of online and physical conversations between brands and consumers
- Brand growth and loyalty enhancement across target groups
- Enhanced sales and brand equity performance of traditional, digital and service touch points
- Dynamic competitive environment assessment
- 3C (Confident Creative Communicators), qualitative services that provide deeper meaning into market performance
- Target group measurement including specialized techniques for children’s and ethnic research
Collectively these systems deliver Brand Insights and provide the basis for Consulting.