What We Do

MSW provides an innovative range of integrated brand experience measurement systems to support marketing leadership in building brands: 

  • Brand segmentation and implicit positioning to identify Ownable Motivators
  • Unique, mobile research platforms that provide new consumer insights in-home, in-store, in-event and on app
  • Comprehensive cognitive and unconscious measurement
  • Pre-market scenario planning that connects ROI to post-market delivery of your brand promise across all touch points
  • Management of online and physical conversations between brands and consumers
  • Brand growth and loyalty enhancement across target groups
  • Enhanced sales and brand equity performance of traditional, digital and service touch points
  • Dynamic competitive environment assessment
  • 3C (Confident Creative Communicators), qualitative services that provide deeper meaning into market performance
  • Target group measurement including specialized techniques for children’s and ethnic research

Collectively these systems deliver Brand Insights and provide the basis for Consulting.

Contact us to learn more

Recent Blog Posts

  • Brands lament mobile measurement, but options abound.

    I was reading an article on Mobile Marketer recently about a round table discussion at the Mobile Marketing Forum in Los Angeles. During the discussion, brand representatives from Coca-Cola, Microsoft, ABC and AOL described their wishes and requirements for measuring a broad spectrum of brand mobile efforts, including apps, ad campaigns, even SMS. Read More

  • Consumers get 'Smart' about Black Friday

    As the annual post turkey day sales event known as 'Black Friday' approaches, consumers are preparing themselves for the single largest shopping day of the holiday season. In a recent survey we conducted of smartphone users, we revealed some interesting insights and methods behind the consumer madness of this epic shop til you drop event. Read More

Contact Us

1111 Marcus Avenue, Suite MZ 200, Lake Success, NY 11042 ● P: 516-394-6000 ● F: 516-394-6001 ● mail@mswresearch.com
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