What We Do
MSW Research was founded 40 years ago on the basic belief that advertising can grow a business. Branding experience with the world’s leading brand marketers helps our clients know if their marketing messages will successfully build their brand equity before the advertising is placed. We give confidence to brand and agency teams in a competitive world.
We pride ourselves on listening to our clients and delivering the insights they need to make enlightened business decisions. Our company was originally built on copy testing. But, over the course of our history, our clients have asked for more. Early on, it became evident that, to support client branding strategy, we would need to offer a full line of marketing research solutions providing a 360 degree perspective of consumer motivation. Driving this process was our recognition that creative ideas are the key to successful integrated marketing communications. As a result, we sought solutions that provide the science that amplifies the creative art.
Each of these marketing research solutions provides innovative, leading-edge answers to current corporate branding and product brand strategy challenges. Validation studies conducted together with our client partners has proven that these solutions work. True to our heritage, we help our clients know that they are getting the full return from their brand communications investment.
In the midst of the turbulent business environment, MSW Research delivers clarity, focus and confidence to global brand marketers. Clients have access to a full range of global market research services that deliver a fully integrated market research process, in order to ensure success throughout brand development. All MSW Research services are also flexible which allows clients to address individual marketing strategy needs.