Where We Started
At our inception in 1968 as McCollum Spielman, Inc., we answered a need - and defined an industry - by developing the advertising copy testing services the world depends on. Today, AD/insight® with CUSTOMER COMMITMENT PERSUASION® continues to support successful corporate and product branding strategies worldwide.
Many other MSW procedures also serve as industry benchmarks and enable you to focus on any market segment, pinpointing any target audience, of any age. Our division dedicated to child marketing research is the premier marketing research resource for the youth and family markets, with marketing research conducted among more than 1-million children, teens and parents.
We continue to answer the needs of an increasingly complex global marketplace, with a spectrum of market research solutions to support every facet of branding strategy, from concept through maintenance. But today, we answer to a different name – MSW Research. With more than 40 joint venture relationships/affiliates around the globe, we have evolved from the company that was once synonymous with copy testing. Now MSW is the resource the world turns to for virtually any question in the marketing research process to effectively manage your brand equity.