About Us
Where We Started
At our inception in 1968 as McCollum Spielman, Inc., we answered a need - and defined an industry - by developing the advertising copy testing services the world depends on. Today, our full service suite of products based upon our RDE∞ brand building model continues to support successful corporate and product branding strategies worldwide.
Many MSW procedures serve as industry benchmarks and enable you to focus on any market segment, pinpointing any target audience, of any age. For example, our division dedicated to child marketing research is the premier marketing research resource for the youth and family markets, with marketing research conducted among more than 1-million children, teens and parents. Our digital mobile practice is a pioneer in delivering the powerful marketing insights possible through this unique and growing platform. Our Neuroscience practice is the only service available that offers a complete view of the consumer unconscious response and offers clients an understanding of the science that enables this unique and powerful approach.