Integrated Brand Experience
MSW has developed a comprehensive range of market research solutions that enable you to deliver an integrated brand experience. Our capabilities empower brand development across the planning process. We then ensure that you achieve the synergistic impact across your brand touch points needed to maximize the return on your brand investment.
At the heart of integrated brand experience research are sales-validated metrics tailored to your specific branding needs. The system empowers your decisions on every questions from initial work on the “fuzzy front end’ of understanding the market, through strategic development, innovation, product development, communications creation, brand promise delivery, brand franchise relationship building to final integration of the brand promise across all brand touch points.
STRATEGY
…“quali-quant” technique that identifies the unique, ownable attributes
and relevant target audience that drive brand equity and sales..
DEVELOPMENT
& SCREENING
…first-stage marketing strategy positioning screening and concept testing
system used to identify from many ideas those worthy of future development.
ASSESSMENT
…sales-validated copy testing research systems used to evaluate, diagnose
and predict integrated marketing communications effectiveness in the marketplace.
MODELING
…broad set of techniques that can be used to further understand the branding
elements.
TRACKING
…advanced branding strategy tracking research system comprised of two interdependent
modules: Brand Equity Monitor and Integrated Marketing Communications Monitor.