Solutions
MSW provides research based, brand strategy consultancy to support an integrated brand experience. We understand that brand growth is based upon a variety of customer interactions. Our solutions help companies understand and improve the persuasiveness, consistency and coherency of the brand promise across and within each brand touch point.
Solutions Built Around MSW’s RDE∞ Brand Building Model
Understanding/Strategy
| Products & Solutions | Unique Benefit | Venue |
|---|---|---|
| Qualitative: 3C Qual |
Creative, Confident, Communicators Insights from the viral, innovative target |
Other |
| A&U: Decoder™ |
Strategic direction from an innovative A&U based on both cognitive and implicit association | Online, Mobile |
| Habits: Inside Life |
Capturing the 5 Ws in the moment via smartphones Who, Where, When, What, Why |
Online, Mobile |
| Segmentation: Focus |
Multi-model approach: Needs; Psychographic; Brand Franchise; Target Voice | Online |
| Omnibus: Insight |
Fast, inexpensive insights. 5,000 census representative interviews per week | Online |
| Strategy: Pilot™ |
Right and left-brain strategy identification: The Who, What & Why |
Online, Other |
Communication
| Products & Solutions | Unique Benefit | Venue |
|---|---|---|
| Ad Concept Screening: Sifter™ |
Fast-track, adcept screening | Online, Mobile |
| Communications Assessment: TouchPoint™ TV, Print, Radio, iAd, Online/Mobile Banner, Mobile Video, Website, PR, OOH |
Sales-validated systems that are predictive of advertising’s, in-market, effectiveness | Online, Mobile |
| Communications Assessment: TouchPoint 360 Explorer™ |
Validate creative across all communications touch points | Online |
| Communications Assessment: TouchPoint Post-Test™ |
In-market, creative assessment, tied to ROI | Online |
Development
| Products & Solutions | Unique Benefit | Venue |
|---|---|---|
| Need Identification: Trigger Point™ |
Opportunity identification; solving consumer’s problems | Online, Mobile, Other |
| Concept Test: ConScreen |
Fast-track projection of market acceptance | Online, Mobile, Other |
| Name Testing: Identify |
Identifies product names with immediate engagement and desired, implicit brand association | Online, Mobile, Other |
| Product/Package/Pricing Testing: Filter |
Engagement impact and optimization | Online, Mobile, Other |
Brand Experience
| Products & Solutions | Unique Benefit | Venue |
|---|---|---|
| Brand Health Monitor & Advertising Tracking: ACCU*TRAK™ |
Integrated, forward-looking, volume drivers connected to equity and advertising performance providing comprehensive guidance and ROI | Online |
| Web Listening: Dialogue |
We give you the story behind the headline | Online |
| On site: Trade Show, Sponsorship, Complete Shopper |
Insights captured in the moment | Mobile |
| Satisfaction/Loyalty Studies: Apostle™ |
Employee/customer experience Emotional engagement leading to loyalty |
Online, Mobile |
| Integrated Brand Experience: Crucible™ |
Mapping the complete brand experience across marketing and service touch points | Online |
