MSW Digital Practice

MSW Digital Practice is focused on product innovation and data collection for new and emerging digital media. We strive to lead our clients through the new digital landscape and provide insights.

We offer a complete set of solutions and capabilities for brands and agencies to address a wide range of challenges.

  • We offer a full featured, robust mobile market research platform that’s is extremely flexible.
  • Surveys can be delivered via email, SMS, and links as well as other means.
  • Sample can be recruited from a variety of sources including, our panel partners, client supplied sample, lists, or we can even recruit sample from in-store if we’re doing something like shopper insights.
  • We can deliver mobile surveys on iPhone, iPad, Andriod, Windows 7, and Blackberry.

Talk with us about:

  • Advertising Evaluation and Tracking of digital and traditional media
  • Researching multiple media Touch Points
  • Digital Copy Testing
  • Digital Video Research
  • Mobile Tracking
  • Mobile Diaries
  • Mobile Communities
  • Specialty Panels
  • Employee Feedback
  • Event / Sponsorship / Tradeshow Research
  • In-Store / Shopper Insights
  • Customer Satisfaction
  • "In the moment" Targeting

Contact us to learn more

Recent Blog Posts

  • Brands lament mobile measurement, but options abound.

    I was reading an article on Mobile Marketer recently about a round table discussion at the Mobile Marketing Forum in Los Angeles. During the discussion, brand representatives from Coca-Cola, Microsoft, ABC and AOL described their wishes and requirements for measuring a broad spectrum of brand mobile efforts, including apps, ad campaigns, even SMS. Read More

  • Consumers get 'Smart' about Black Friday

    As the annual post turkey day sales event known as 'Black Friday' approaches, consumers are preparing themselves for the single largest shopping day of the holiday season. In a recent survey we conducted of smartphone users, we revealed some interesting insights and methods behind the consumer madness of this epic shop til you drop event. Read More

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