Neuroscience
MSW Research has applied new scientific discoveries in the areas of neurobiology and psychology to a variety of market research settings to deliver insights that will capture the potential of your brand's unconscious, first-impression consumer response.
Current research solutions include:
- Choosing the best logo or product name
- Sensory research
- Package testing
- Motivation research
- Advertising
- Brand choice
MSW Neuroscience solutions offer a variety of advantages that enable new scientific discoveries to deliver unique insights that create marketing opportunities:
- Measures both:
- Limbic System (short term reaction), e.g., GSR measuring Activation
- Neocortex (long term effects), e.g., EEG measure of Engagement
- Detects Mirror Neurons Activity found in the EEG (following Rizzolatti), indicating:
- Subconscious empathy
- Connection with people
- Connecting with brands
- Measures two critical emotional dimensions:
- Primary (innate): Enjoy brand, short term connection with brand
- Higher Order (acquired): Identify with brand, long term connection with brand
- Scientific Scrutiny (method reviewed and published in respected journals)
- Journal of Neuroscience 2009
- Journal of Psychology (Neuroscience special) 2009
- der markt, Journal für Marketing 2010
- Reaction Times (subconscious memory)
- To uncover subconscious content
- To reveal subconscious attitudes and associations toward brand
- Integrated Eye-Tracking
- Brings together eye tracking and neurometrics to know what they feel about what they see.
