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Delivering Predictive Brand Growth

the most accurate, proven and independently validated approach to identifying short-term sales and long-term brand equity.  

INTRODUCING

MSW's Predictive Brand Growth Framework™

 

MSW's Predictive Brand Growth Framework™ is a process of connected, proven and sales-validated metrics and in-depth diagnostic measures that delivers a balanced approach to insights and aligns with each stage of your brand development cycle.

 

Designed to be used collectively at every stage of the process or independently at any step along the way.

 

Included are MSW's Patented, independently certified, sales validated measures of CCPreference™, CCPersuasion™ and Customer Acquisition Forecast™, it is the most accurate, proven and independently validated approach to identifying short-term sales and long-term equity for your brand.  

Advertising Research

Copy Testing 

Advertising Tracking

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MSW's methodologies are proven to be the most predictive and validated to marketplace sales outcomes available in the industry.

 

Quirk’s said…

“MSW has been validated to actual business results more than any other advertising measurement in the business.”

 

And the Marketing Accountability Standards Board (MASB) said...

 

“MSW’s copy testing system, TouchPoint™, provides quantitative prediction of the likelihood and magnitude of ad impact on future sales volume and market share.”

MSW Research Facts

53

continuous years in business

a feat we’re pretty

proud of

2
US Patents:

     

Brand Preference™ (#US8160918B1)

     

Outlook® Media Planner

(#US8676638B1)

Patents of any kind are extremely rare in the research field…

we have 2

.94
correlation of MSW's Brand Preference™

 to in-market sales

no other metric in the industry comes close
2.5x
accuracy of MSW Persuasion™ over standard purchase interest questions
again, no other metric in the industry comes close
62%
percent of Forbes 100 served
trusted by the top companies around the world