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We’re the leader in applying predictive research to brand growth.

What We Do

We offer bespoke full-service research utilizing our established, proven and marketplace validated techniques to address individual client needs.


We specialize in providing marketers with a deeper understanding of the impact of the elements that drive brand growth.

Client Experience

Join our other clients that are achieving DOUBLE DIGIT compound annual growth rates.

How We Do It

Predictive Brand Growth Framework

MSW's Predictive Brand Growth Framework™ is a proven process of consistently applied measures and techniques that aligns with each stage of your brand development process.  It is the most accurate, proven, independently validated and certified approach to identifying how to grow short-term sales and build long-term equity for your brand.    

Designed to be used collectively at every stage of the process or independently at any step along the way.

NeuroCognitive Framework:

Complete Insights for Marketing Direction

MSW applies a bespoke NeuroCognitive approach to collecting Insights: Quantitative, Qualitative, Neuroscience and AI techniques that are combined to address individual client needs and provide you with deep insights to address your specific issues.

MSW's Customer Commitment Brand Preference™ Powers Predictive Brand Growth

MSW's Customer Commitment Brand Preference™ measure has been proven to be the most predictive and validated to marketplace sales outcomes available in the industry.  Quirk's, MASB - The Marketing Accountability Standards Board and the ISO have all spoken about it.

An increase in Brand Preference results in:

  • Increased penetration – winning new customers

  • Increased loyalty – retaining existing customers

  • Increased profitability and ROI – the ability to command a price premium

  • Increased ROI – higher quality creative that works harder for each media dollar spent

Independent Validation

Our research features a philosophy and consistent metrics rooted in our US Patented, ISO (International Standards Organization) mentioned, MASB (Marketing Accountability Standards Board) certified and independently sales-validated measures of CC Brand Preference™, CC Brand Persuasion™ and Customer Acquisition Forecast™.

  • US Patented

  • ISO (International Standards Organization)

  • Quirk's

  • MASB (Marketing Accountability Standards Board)

What Sets Us Apart

  • Proprietary sales-validated Brand Preference™

  • Predictive Brand Growth Framework™

  • Balance of predictive quantitative measures and diagnostics

  • World class senior servicing staff / high touch consultancy 

  • Broad based category experience offering deep brand transformative insights and guidance

  • Independently validated predictive metrics 

Client Testimonials

VP Brand Insights

American Manufacturer and Global Leader in Their Category

In their own words, this is how this VP Brand of Insights explained to their internal team why they moved their brand tracking to MSW…


"What we are gaining from the move is a holistic view into Brand Equity, looking at both the aspects that impact 'Long-Term Brand Health', and  the in-market variables that have an impact on consumers’ choice of a brand  which provides actionable guidance into what we could potentially be doing to improve brand health.

We also get… 

MSW’s 'Brand Preference' ... the methodology is built around Brand Preference, which is validated to be the metric that explains market share the best.

A better Purchase Funnel technique; that digs deeper into 'Awareness' to uncover consumer sentiment towards the brand

A better 'relationship' model; the MSW Brand Franchise Analysis looks at one of eight relationships for every brand in the category"


Home Improvement / Durable Goods Company

“The product has achieved a take rate at what I would consider directly in line with the numbers expected from the review.  These are preliminary based on orders, but sales figures appear to be trending toward 102% of forecast. Additionally, where we have direct sales numbers on the second line of products, due to their early release to market.  We are running within seven percentage points of forecast and that variance can be shown to be directly attributable to material shortages.  Once those shortage periods are balanced, I would consider this to be a dead on match to forecast. So once again, thank you for the attention to detail to pull out directly actionable information for a new product category.  It has been of value far beyond the cost.”

Chief Innovation Officer

Top Tier Financial Services Firm

“…and who can I tell that you are 'rock stars?'  As the Chief Innovation Officer, I don’t think a bit of praise up the chain would hurt.  I do believe the analysis, thoughtfulness, responsiveness, and overall partnership like mindset have been GREAT.  In particular, your candor on the findings was extremely affinity building and makes me a 10 on the net promoter scale.”

A Selection of Companies That We Have Helped


FOMO got you?

Contact us now.

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