top of page



of the Year

About MSW Research


Since 1968 we’ve been helping our clients build their brands by providing deeper insights into needs, wants, desires and communications effectiveness. We offer a unique Predictive Brand Growth Framework with a suite of products featuring linked measures that is rooted in research of a brand's Foundation & Purpose, followed by Targeting & Positioning, Screening & Development, Modeling & Forecasting, and ultimately Tracking & Feedback.  Our process features a philosophy and consistent metrics rooted in our US Patented, independently certified sales-validated measures of CCPreference™, CCPersuasion™ and Customer Acquisition Forecast™.

MSW's methodologies are proven to be the most predictive and validated to marketplace sales outcomes available in the industry.


Quirk’s said…

“MSW has been validated to actual business results more than any other advertising measurement in the business.” And the Marketing Accountability Standards Board (MASB) said “MSW’s copy testing system, TouchPoint™, provides quantitative prediction of the likelihood and magnitude of ad impact on future sales volume and market share.”

MSW's suite of products is offered in full service, high touch consultancy with deep analysis. Or, when you need speed and cost savings, on our DIY platform, Insight Rabbit. Easily program a survey in a few minutes and have results in 24 hours or less - with a pricing model that’s affordable and dashboard deliverables that exceed expectations.

High Touch Consultancy

We listen, we design and we deliver with a customer experience second to none.

Always Innovating

Since our inception in 1968 we have lead the industry in research innovation.  We are frequently published, invited to speak and we were recently awarded a US Patent for our innovative Outlook® Media Planner. 

Highly Competitive Pricing

Our Pricing is More Than Competitive… we have operational efficiencies and a philosophy of delivering value.

Global Capabilities

We conduct full-service, DIY and all types of custom research globally in both established and emerging markets.

What We Believe

Successful brands deliver relevant, differentiated brand promises built around consumer needs that lead to emotional attachment to the brand. MSW Research supports the fundamental premise that consumer behavior regarding a brand is predictable. Our sales-validated marketing metrics predict market outcomes.



...clients grow their brand equity by applying a scientific approach to ASSESS, DIAGNOSE and PREDICT the effectiveness of the integrated brand experience.

Provide... quality marketing research that delivers insights at a fair price.



...and work with each client as a consultative brand partner.



...the experience gained as a means to develop best practices and guide brand growth.

Throughout our relationship, we strive to make MSW processes simple and transparent to fit easily within your brand strategy journey.

bottom of page