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Best Practices Revealed
for Beauty Industry Creative

MSW has been working in the personal care and beauty space since the early ‘60’s and have had the opportunity to work with a wide variety of brands, both large and small across all sectors of the industry.  Our experience is such that we bring a historical database of knowledge and innovative approaches; a mix of System 1 Neuroscience tools with qualitative and quantitative interpretation which is essential particularly in the beauty category where emotional connections matter.  We are uniquely positioned to help you navigate the process of assessing your creative assets.


We recently ran a webinar titled: “Best Practices Reveled Beauty Industry Creative”, which was very well received, and now we’re offering to do it one-on-one for those interested!   

Please join us as Arlyn Brenner, Senior Vice President at MSW Research shares specific, actionable insights that we have found across successful advertising in the Personal Care and Beauty categories.  The presentation along with Q&A is planned for a quick 30 minutes.

We look forward to sharing some of our insights with you during this webinar.  

Best Practices Areas We Cover in The Webinar:

  • Engagement

  • Communication

  • Use of Demos

  • Expressing Product Benefits

  • Creative Development Points

  • Use of A Spokesperson

  • Top Drivers of Persuasion in Beauty Advertising

To schedule your one-on-one webinar or to learn more contact:

Seth Sporn, Sr. Vice President

(o) 516-394-6047 / (c) 914-263-7350





Arlyn Brenner, Sr. Vice President

(o) 516-394-6012 / (c) 516-859-2943


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