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Case Studies

Debit Card


“…and who can I tell that you are “rock stars”.    As the Chief Innovation Office, I don’t think a bit of praise up the chain would hurt.   I do believe the analysis, thoughtfulness, responsiveness, and overall partnership like mindset have been GREAT.   In particular, your candor on the findings was extremely affinity building and makes me a 10 on the net promoter scale.”


Chief Innovation Officer

Prescription Drugs

Leading DTC Pharmaceutical Firm

"It had been some time since my last DTC TV research. You were very helpful with explanations and very patient with the "to & fro's" multiple stakeholders during questionnaire development finalization."


Vice President Market Research

Kid Playing with Wooden Toys

Famous Toy Brand

"As usual you really came through turning toplines around quickly and always being available throughout a grueling schedule of ad testing. You were able to provide presentations at very short notice which allowed our agencies to meet very short turnaround times and meet network delivery schedules. I would have been lost without them. Thanks."


Senior Consumer and Market Insight Manager

Vegetarian Burger

Leading Fast Casual Restaurant Chain

"The team is very responsive to any changes that I throw at them at the last minute. They are very good at asking questions and making suggestions when things do not look right or when my instructions are inconsistent. It is a great crew. They are a major reason I continue working with MSW."


Director Brand Marketing

Pharmacist Checking Medicine

Leading Pharmaceutical Firm

"You did an excellent job getting the final reports to us quickly and accurately and did an outstanding job presenting the final results not only to our head of marketing but also to our ad agency. The work that you did made all the difference, especially when the results were right at the norms and we were working on a new portfolio of strategies with ever changing needs. Hats off to the team!"


Director, Global Customer & Brand Insights

Serious Model

Top 50 National Advertiser

"My MSW team is invaluable when the heat is on. We tested 6 TVCs in close proximity and everything was completed without a hitch. This team responded to all our needs including short notice presentations. Thanks very much."


VP Insights & Analytics

At the Grocery Shop

Leading CPG Company

"I absolutely love working with MSW. Your level of expertise was invaluable in this very critical advertising research."


'Director Insight & Strategy

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