Child Research Services
Child Research Services, a pioneer in children’s consumer research, was founded more than 40 years ago. Since that time, we have surveyed thousands of children, teens and parents with methodologies that range from foundational research such as attitude and usage studies, early-stage concept and message testing, communications research (television, print, high-impact digital) and product testing, as well as in-market assessment with Brand health and advertising tracking.
Our children’s approaches fit within the MSW Predictive Brand Growth Framework. But designs are developed specifically for children and the range of cognitive abilities that this broad audience represents; they are not adult approaches in disguise.
MSW's Predictive Brand Growth Framework™
MSW's Predictive Brand Growth Framework™ is a process of connected, proven and sales-validated metrics and in-depth diagnostic measures that delivers a balanced approach to insights and aligns with each stage of your brand development cycle.
Designed to be used collectively at every stage of the process or independently at any step along the way.
Included are MSW's Patented, independently certified, sales validated measures of CCPreference™, CCPersuasion™ and Customer Acquisition Forecast™, it is the most accurate, proven and independently validated approach to identifying short-term sales and long-term equity for your brand.
Examples of Child Research capabilities within MSW Predictive Brand Growth Framework:
Tracking & Feedback
A suite of customizable tracking
capabilities which cover advertising
performance through brand equity
tracking. Developmental levels of children
are considered in the questionnaire design and
metrics. Consistent with our general approach
to tracking, we employ visual aids such as
photo brand lists, de-branded actual ad
content and visual scales.