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We’re the leader in applying predictive research to brand growth.

That's a nice sentence but what does it mean?


We have a proven track record of helping our clients grow their brands.


We’re action oriented and are proven to produce results for our clients.

Predictive Research

We have proven independently validated measures and techniques.

Brand Growth

For clients that partner with us brand growth looks like an increase in MSW's measure of Customer Commitment Brand Preference that results in:

  • Increased penetration – winning new customers

  • Increased loyalty – retaining existing customers

  • Increased profitability and ROI – the ability to command a price premium

  • Increased ROI – higher quality creative that works harder for each media dollar spent