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The First Step in Designing a Tracking Study

The first step in designing a tracking study is to identify what your goal is and what you want to do with it. Do you need a Brand...

Streaming Services Deep Dive… | The Brand Strength Monitor / RDE Chart of the Week | Pre/Post Pandem

In our last Chart of the Week we started looking at the Subscription Video Streaming Services category and specifically the pandemic...

| The Brand Strength Monitor / RDE Chart of the Week | HBO MAX: Pandemic Winner

MSW’s RDE Analytic Framework rests on a study that found that three equity dimensions (Relevance, Differentiation, Emotion) are...

The Alternative to the Post-Cookie World – creative is king once again

Most digital marketing plans are built upon the use of personalized targeting enabled by cookies. To enable these, companies will have...

MSW-ARS’s Copy Test Solution, TouchPoint® Completes MASB Independent Metric Audit

News Release FOR IMMEDIATE RELEASE MSW-ARS’s Copy Test Solution, TouchPoint® Completes MASB...

Evidence-Based, Customer Journey Management to Build Brands

Evidence-Based, Customer Journey Management to Build Brands The Opportunity for Marketers As customers become exposed to a cascading list...

Surpassing the Norm – Better Approaches to Providing Meaningful Context – Part I

Context is important. Consider the story of little Johnny, just returned from school with a test paper for his father to sign. “Hi Dad,...

MASB’s Game Changing Brand Investment and Valuation Project – Part II

In Part I of this blog series we discussed ten technical characteristics of brand preference which made it suitable for adoption into...

MASB’s Game Changing Brand Investment and Valuation Project – Part I

How much is my brand worth in financial terms? How much will my marketing grow its value? Despite their seeming simplicity, these two...

Is Brand Preference Marketing’s Higgs Boson?

What has this got to do with the marketing discipline? For the last fifty years we have been dealing with our own elusive particle, an...

MSW●ARS Research Awarded US Patent for Innovative Outlook® Media Planner

Lake Success, NY, April 24, 2014 – MSW●ARS Research, has been awarded U.S. Patent, #8,676,638 for the system and method underlying the...

What is the Return on Your Tracking Investment?

Because the dynamics of the marketplace are always changing, tracking is the best way to provide the necessary intelligence on current...