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Independent Audit Confirms MSW-ARS TouchPoint® Copy Test System’s Powerful Linkage to Financial Perf

Last week the Marketing Accountability Standards Board (MASB) announced that TouchPoint®, MSW-ARS’s advertising copy test solution, has...

Evidence-Based, Customer Journey Management to Build Brands

Evidence-Based, Customer Journey Management to Build Brands The Opportunity for Marketers As customers become exposed to a cascading list...

Why won’t TV advertising just die already?

The answer… Synergy – the compelling reason why television advertising is as relevant as ever. For the last two decades it has been...

Surpassing the Norm – Better Approaches to Providing Meaningful Context – Part II

In Part I of this blog series, we examined some of the practical issues with the use of standard normative data for providing context for...

Mobile Ads – The Timely Pocket-Sized Ads with Big Potential

Not since the advent of the television ad in 1941 has the potential for new ad formats been so great. The emergence of digital platforms...

2014: A year for radical change in advertising formats?

1941 was a turning point in the history of marketing. On July 1 of that year, the world’s first paid television commercial aired. ...

Creating Effective Product Benefit Advertising: Series

Creating Effective Product Benefit Advertising Just as there isn’t only one way to skin a cat, there isn’t one way to create...

Creating Effective Product Benefits Advertising, Part 4: Presenters and Stagecraft in Supporting Ro

The challenging economic environment in the aftermath of the Great Recession has turned up the pressure for brands to create advertising...

Creating Effective Product Benefits Advertising, Part 3: Speaking in a Convincing Voice

The challenging economic environment in the aftermath of the Great Recession has turned up the pressure for brands to create advertising...

Creating Effective Product Benefits Advertising, Part 2: The Product Plays the Role of Hero

The challenging economic environment in the aftermath of the Great Recession has turned up the pressure for brands to create advertising...

Creating Effective Product Benefits Advertising, Part 1: The Product as Main Character

The challenging economic environment in the aftermath of the Great Recession has turned up the pressure for brands to create advertising...