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Mobile Ads – The Timely Pocket-Sized Ads with Big Potential

Not since the advent of the television ad in 1941 has the potential for new ad formats been so great. The emergence of digital platforms...

Tailored Digital Ads – They Know Where You Live!

Not since the advent of the television ad in 1941 has the potential for new ad formats been so great. The emergence of digital platforms...

Are illuminated User Generated Product Review Videos… The Ultimate Testimonial Format?

Not since the advent of the television ad in 1941 has the potential for new ad formats been so great. The emergence of digital platforms...

2014: A year for radical change in advertising formats?

1941 was a turning point in the history of marketing. On July 1 of that year, the world’s first paid television commercial aired. ...

It’s not about the clicks!

Here’s a blog posting that I wrote back in early 2010. Not much has changed in the three years since writing this. Advertisers are...

Brands lament mobile measurement, but options abound.

I was reading an article on Mobile Marketer recently about a round table discussion at the Mobile Marketing Forum in Los Angeles. During...

Smartphone video content consumption on the rise

We recently surveyed our growing panel of smartphone consumers about their video consumption habits, and it’s clear that the smartphones...

iPhone users: more iPad, less desktop in 2012

A recent SurveyApp survey we conducted among our mobile consumer panel, revealed that nearly a third of all iPhone users plan on...