MASB’s Game Changing Brand Investment and Valuation Project – Part I
How much is my brand worth in financial terms? How much will my marketing grow its value? Despite their seeming simplicity, these two...
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Apr 30, 20143 min read
3 Quick Ways to Dramatically Improve ROMI Without Spending a Penny More
In the 2010s there may be no better mantra for the marketing function than the old adage “work smarter, not harder”. Faced with...
Apr 25, 20142 min read
MSW●ARS Research Awarded US Patent for Innovative Outlook® Media Planner
Lake Success, NY, April 24, 2014 – MSW●ARS Research, has been awarded U.S. Patent, #8,676,638 for the system and method underlying the...
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