Jul 20, 20154 minMASB’s Game Changing Brand Investment and Valuation Project – Part IHow much is my brand worth in financial terms? How much will my marketing grow its value? Despite their seeming simplicity, these two...
Apr 30, 20143 min3 Quick Ways to Dramatically Improve ROMI Without Spending a Penny MoreIn the 2010s there may be no better mantra for the marketing function than the old adage “work smarter, not harder”. Faced with...
Apr 25, 20142 minMSW●ARS Research Awarded US Patent for Innovative Outlook® Media PlannerLake Success, NY, April 24, 2014 – MSW●ARS Research, has been awarded U.S. Patent, #8,676,638 for the system and method underlying the...