Unusual Statistical Phenomena, Part II: Stat Testing of Percentages
Sometimes when looking at the results from survey data, we see something that makes us say ‘huh?’ or ‘that doesn’t look right’. When the...
top of page
Insights
Check our blog
- Jun 23, 2020
- 1 min
MSW Published in The Journal of Advertising Research
The Journal of Advertising Research just published a terrific paper that MSW was proud to participate in, titled… Effectiveness and...
- Mar 20, 2020
- 8 min
Marketing During Times of Uncertainty
In times of uncertainty, economic, health or otherwise, many companies reduce or eliminate “discretionary expenses”. It’s very easy to...
bottom of page