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MSW's
Predictive Brand Growth Framework™
MSW's Predictive Brand Growth Framework™ is a process of connected, proven and sales-validated metrics and in-depth diagnostic measures that delivers a balanced approach to insights and aligns with each stage of your brand development cycle.
Designed to be used collectively at every stage of the process or independently at any step along the way.
Included are MSW's Patented, independently certified, sales validated measures of CCPreference™, CCPersuasion™ and Customer Acquisition Forecast™, it is the most accurate, proven and independently validated approach to identifying short-term sales and long-term equity for your brand.
Advertising Research
Copy Testing
Advertising Tracking
MSW's methodologies are proven to be the most predictive and validated to marketplace sales outcomes available in the industry.
Quirk’s said…
“MSW has been validated to actual business results more than any other advertising measurement in the business.”
And the Marketing Accountability Standards Board (MASB) said...
“MSW’s copy testing system, TouchPoint™, provides quantitative prediction of the likelihood and magnitude of ad impact on future sales volume and market share.”
MSW Research Facts
a feat we’re pretty
proud of
53
continuous years in business
Patents of any kind are extremely rare in the research field…
we have 2
2
US Patents:
Brand Preference™ (#US8160918B1)
Outlook® Media Planner
(#US8676638B1)
no other metric in the industry comes close
.94
correlation of MSW's Brand Preference™
to in-market sales