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MSW Research Purchases ARS From comScore

Lake Success, NY, March 18, 2013 – MSW Research (formerly McCollum Spielman Worldwide) announced today the acquisition of ARS from comScore resulting in the formation of MSW●ARS Research. This move brings together two of the most respected leaders in advertising research under one roof. The new company will provide marketers with the advertising research systems they have come to know and trust as well as a full range of innovative brand and advertising research solutions utilized by Top 100 clients.

Peter Klein, Senior Partner and CEO of MSW said “We’re extremely excited to have joined forces with ARS. They are a unique team of exceptional researchers that we have competed with for years and I have tremendous respect for them and their products. Now as a combined force, our clients will benefit even further from a staff of first class senior researchers that have experience working with the world’s leading brands. I believe we’re uniquely positioned to help guide our clients during these challenging times with a knowledge base, systems, norms and a 24/7 servicing approach that is unsurpassed in the industry.”

MSW is globally renowned for its marketplace validated CCPersuasion™ measure and its TouchPoint® advertising evaluation system along with a suite of products that measure the impact of advertising at any stage of creative development and across any media and brand touch point. The ARS Persuasion measure along with MSW’s are the world’s most widely documented and independently validated predictive measures of the persuasive effectiveness of advertising creative. Both the MSW and ARS persuasion measures have been equated with higher sales and market share through third-party validation.

MSW●ARS has a roster of marquee clients representing virtually every product category, including: Consumer Packaged Goods, Retail, Financial Services, Telecommunications, Technology, Automotive, and Pharmaceutical industries.

MSW●ARS offers a product suite that evaluates, quantifies and optimizes the impact of advertising messages and campaigns comprised of any combination of touch points, including television, print, radio, outdoor and digital. MSW●ARS helps marketers build brands by providing world class research solutions in the following areas: brand strategy, all stages of creative development from early concept to fully finished ads, campaign evaluation across all marketing and media channels, advertising and brand equity tracking, media planning and strategy, return-on-investment, and forecasting. The company provides solutions and consulting to marketers across traditional and digital marketing including: media mix optimization, media budget allocation, media and message connection, channel selection, digital media and emerging platforms.

About MSW Research, Inc. Since its beginning in 1968, MSW has focused on bringing research practices to marketers that consistently yield relevant consumer insights and drive business results. MSW is passionate about finding and implementing new techniques and technologies that help marketers build brands as new marketing challenges arise. They combine this science with experienced senior staff reflecting the firm’s belief that new tools and ideas are best implemented by experienced players. Their company tagline, “Brand Insights and Consulting”, reflects their unique approach.

About ARS Since 1968, ARS has helped leading advertisers measure, forecast and optimize advertising messages. The company’s extensive knowledge base and proven models have been extended through innovative, scientific research-on-research to help many of the world’s leading advertisers. ARS’s digital age solutions are designed to evaluate and optimize campaigns comprising any combination of touch points. From strategy development, to all stages of creative development, to in-market tracking, ARS’s behavioral products are proven through independent audits to help marketers meet and exceed their business objectives.

About comScore comScore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments.

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For further information, please contact:

Art Klein, Partner MSW●ARS Research General Phone: 516 394 6000 Direct Phone: 516 394 6025 Email:

Robin Bowmer, Senior Vice President MSW●ARS Research Direct Phone: 812-759-2459 Email:

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