The ONLY advertising development system that predicts the likelihood and magnitude of ad impact on future sales volume and market share.  We evaluate advertising from early stage concept to fully finished executions of ALL touch points: TV, Print, Radio, Digital, PR, OOH and more.  Our methodology captures the level of Preference that the brand holds in the minds and hearts of consumers, and how this “lifts” from exposure to advertising or other brand communication.  This patented methodology has been validated to actual business results more than any other advertising measurement in the industry.