Screening & Development
The ONLY advertising development system that predicts the likelihood and magnitude of ad impact on future sales volume and market share. We evaluate advertising from early stage concept to fully finished executions of ALL touch points: TV, Print, Radio, Digital, PR, OOH and more. Our methodology captures the level of Preference that the brand holds in the minds and hearts of consumers, and how this “lifts” from exposure to advertising or other brand communication. This patented methodology has been validated to actual business results more than any other advertising measurement in the industry.
Early Stage Message Screening
Early stage message screening for adcepts / new product concepts.
Qual/Quant Creative Development
Early stage creative screening/ development tool that provides quantitative assessment and qualitative insights using online focus groups.
Development / Copy Testing
Sales-validated system that is predictive of advertising's in-market effectiveness. Available for ALL touch points:
TouchPoint Static Digital™
TouchPoint On-Demand Videos™
TouchPoint In-Store Signage™
Also available with Eye Tracking and/or Facial Coding.
MSW's DIY Platform
An easy to use, fast, affordable, fully automated DIY research platform available for a variety of our best in class research methodologies, including concept screening, copy testing and tracking.