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Targeting & Positioning
A process for classifying customers by their behavior, needs, wants and desires and narrowing in on the those that represent the highest brand growth potential. Once your target is identified, learn what actionable brand messaging elements are needed to achieve that potential.
Solutions
Targeting
Focus™
Multi-model Segmentation: identifying relevant target groups through Needs, Psychographic, Brand Franchise™, and Target Voice analysis.
Positioning
Market Navigator™
A category and brand equity analysis that deconstructs equity into base pillars for marketing planning. It is the first step in our communications development process that includes rational and emotional measurement that’s hard-linked within our brand equity improvement paradigm.
Click on a highlighted slice of the Framework to learn more...
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