Tracking & Feedback
A suite of customizable tracking capabilities which covers advertising performance through brand equity tracking, made unique by our use of MSW’s Brand Preference as the one primary aggregate measure that is proven and validated to match in-market brand share. Other KPI’s collected triangulate to this single trusted measure and lend to the reliability and insights. These techniques capture advertising and environmental impact on brand preference and other KPIs while also identifying drivers of and barriers to preference changes across the competitive set. And, our unique and proven trigger technique powers an early warning system and separates true shifts from random noise.
Solutions
Advertising Performance Tracking
APM™
In-market communications assessment, providing guidance in: ad reach, message takeaway, ad impact, ROI and more. Captures what has occurred in market at a point in time or continuously and provides guidance to fix/change/ optimize going forward, and integrates MSW's independently validated CCBrand Preference™, which correlates to real marketplace sales at a .94.
Brand Equity Tracking
The Brand Strength Monitor™
Automated Dashboard Deliverable
The Brand Strength Monitor Automated Dashboard Deliverable is a game changing deliverable of MSW CC Brand Preference™ measure, an established, trusted, and independently validated measure of brand value.
It is the ONLY independently validated measure of brand value available. The Brand Strength Monitor captures all the brands in your category and isolates brand strength by holding everything else in the actual buying experience – price, promotion, shelf position, etc. – constant.
TBSM offers:
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Continuous tracking of your brand and all brands in your category.
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An online dashboard that allows clients to view brand strength for all brands.
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An affordable solution to tracking brand equity/strength/value with the ONLY measure independently cited for it's ability to link with actual in-market results.
Campaign Monitor™
In-market campaign assessment, providing guidance on both individual assets (Ads, Digital, Sponsorship, POS, etc.) and the total campaign: reach, brand linkage, preference lift, message takeaway, ROI and touch point interactions. Provides measurement of the collective and individual touchpoints supporting a campaign, including the interaction between assets. Captures what has occurred in market and provides guidance to fix/change/optimize going forward, and integrates MSW's independently validated CCBrand Preference™, which correlates to real marketplace sales at a .94.
Brand Equity Tracking
The Brand Strength Monitor™
Full-Service Research
TBSM tracks the key factors affecting brand sales: Long term brand equity (MSW’s CCBrand Preference™) and the Market gap. Understand the factors driving each to determine future marketing actions. Preference is a function of brand relationships and perceptions, both influenced by marketing communications. Market gap is a function of pricing, promotions and availability. TBSM focuses on the why things changed and the leverage available to affect brand growth.
The Brand Strength Monitor Preference Dashboard is a game changing deliverable of MSW CC Brand Preference™ measure, an established, trusted, and independently validated measure of brand value. It is the ONLY independently validated measure of brand value available. The Brand Strength Monitor captures all the brands in your category and isolates brand strength by holding everything else in the actual buying experience – price, promotion, shelf position, etc. – constant.
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