About Us

Our company is passionate regarding validated metrics, that is, metrics that are predictive of business results. We combine this science with senior staff experienced in brand building strategy. Our company positioning line, "Research ● Insights ● Strategy" reflects what we consider to be a unique combination for the research industry.

Recent Blog Posts

  • The Secret to Successful Culturally Targeted and Inclusive Advertising

    Not since the advent of the television ad in 1941 has the potential for new ad formats been so great. The emergence of digital platforms is enabling marketers to experiment with a number of new ad formats, each of which could revolutionize marketing as we know it. Throughout 2014 we are highlighting the most effective […] Read More

    Posted on 15 July 2014 | 12:09 pm

  • How do you know if patients are actually getting your message?

    Recently a client came to us with an urgent issue.  This issue was around understanding if their very important compliance messaging was actually reaching consumers and having an impact.  The client did not have months to wait to understand if the communication was remembered and understood – so they came to us! By utilizing our […] Read More

    Posted on 23 June 2014 | 1:55 pm

Request Information

1111 Marcus Avenue, Suite MZ 200, Lake Success, NY 11042 ● 516-394-6000 ● mail@mswarsresearch.com
Copyright 2013 MSW●ARS Research. All rights reserved.