High Touch...

we listen, we design and we deliver, with a customer experience second to none

Global Capabilities...

we are where you need to be

More than competitive pricing...

operational efficiencies and a philosophy of delivering value

We help build profitable brands by providing world class solutions in Brand Planning, Activation and In-Market Tracking

We are always innovating...

awarded a US Patent for our innovative Outlook® Media Planner

Communications Research That Builds Profitable Brands

We are passionate about validated metrics, that is, metrics that are predictive of business results. We’re equally as passionate about turning those metrics into stories.  We combine solid research with senior staff experienced in brand building strategy and outstanding client service.

Quick Facts

  • Full range of research solutions to support advertising and marketing decision-making
    • Fully integrated suite of communications research solutions including traditional and digital pre and post market measurement
    • Integrated brand experience and loyalty monitoring
  • MSW and ARS each founded in 1968.  MSW acquired ARS from comScore in 2013.
  • Part of a Global Research organization formed in 2011 called Axial Research
  • A Different type of research organization
    • Senior level account servicing
    • Insights that go beyond individual project reports
  • MSW●ARS innovation partners
    • BBDO "The Worth": 360 market mix modeling
    • Linguistic Insights: Social linguistic analytics
    • EyeSee; Facial Coding and Eye Tracking
    • Catalina Marketing
    • InVentiv Health

Recent Blog Posts

Sep 30, 2015 Ellen Ernstberger

Did you know that only 0.7% of shoppers are driving 80% of new product volume for the first year?  And that among those trying a new product in the first six months, only 11% continue to buy the product after a year? 1 These Catalina study findings1 just further emphasize how important new product launches can […]

Aug 31, 2015 Doug Crang

In Part I of this blog series, we examined some of the practical issues with the use of standard normative data for providing context for  advertising research.  While having the global databases and expertise to provide traditional database averages as the situation warrants, MSW●ARS also offers approaches to the question of context that avoid the issues […]

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What Our Customers Are Saying

" It had been some time since my last DTC TV research. You were very helpful with explanations and very patient with the "to & fro's" multiple stakeholders during questionnaire development finalization. "
" I absolutely love working with MSW●ARS. Your level of expertise was invaluable in this very critical advertising research. "
" The team is very responsive to any changes that I throw at them at the last minute. They are very good at asking questions and making suggestions when things do not look right or when my instructions are inconsistent. It is a great crew. They are a major reason I continue working with MSW●ARS. "