High Touch...

we listen, we design and we deliver, with a customer experience second to none

Global Capabilities...

we are where you need to be

More than competitive pricing...

operational efficiencies and a philosophy of delivering value

We help build profitable brands by providing world class solutions in Brand Planning, Activation and In-Market Tracking

We are always innovating...

awarded a US Patent for our innovative Outlook® Media Planner

Communications Research That Builds Profitable Brands

We are passionate about validated metrics, that is, metrics that are predictive of business results. We’re equally as passionate about turning those metrics into stories.  We combine solid research with senior staff experienced in brand building strategy and outstanding client service.

Quick Facts

  • Full range of research solutions to support advertising and marketing decision-making
    • Fully integrated suite of communications research solutions including traditional and digital pre and post market measurement
    • Integrated brand experience and loyalty monitoring
  • MSW and ARS each founded in 1968.  MSW acquired ARS from comScore in 2013.
  • Part of a Global Research organization formed in 2011 called Axial Research
  • A Different type of research organization
    • Senior level account servicing
    • Insights that go beyond individual project reports
  • MSW●ARS innovation partners
    • BBDO "The Worth": 360 market mix modeling
    • Linguistic Insights: Social linguistic analytics
    • EyeSee; Facial Coding and Eye Tracking
    • Catalina Marketing
    • InVentiv Health

Tweets From @MSW_ARS

Recent Blog Posts

Aug 13, 2015 Doug Crang

Context is important.  Consider the story of little Johnny, just returned from school with a test paper for his father to sign. “Hi Dad, could you please sign this for me,” Johnny said uncertainly, handing the paper to his father. “Mm, a 75 huh,” Dad said thoughtfully pursing his lips, “what was the class average?” […]

Aug 4, 2015 Frank Findley

In Part I of this blog series we discussed ten technical characteristics of brand preference which made it suitable for adoption into market research tools.  But just because something can be done doesn’t mean it should be done.  In fact, one of the issues identified early on by Marketing Accountability Standards Board (MASB) was that the […]

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What Our Customers Are Saying

" As usual you really came through turning toplines around quickly and always being available throughout a grueling schedule of ad testing. You were able to provide presentations at very short notice which allowed our agencies to meet very short turnaround times and meet network delivery schedules. I would have been lost without them. Thanks. "
" You did an excellent job getting the final reports to us quickly and accurately and did an outstanding job presenting the final results not only to our head of marketing but also to our ad agency. The work that you did made all the difference, especially when the results were right at the norms and we were working on a new portfolio of strategies with ever changing needs. Hats off to the team! "
" My MSW●ARS team is invaluable when the heat is on. We tested 6 TVCs in close proximity and everything was completed without a hitch. This team responded to all our needs including short notice presentations. Thanks very much. "