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The Brand Strength Monitor Making an Independently Validated Measure of Brand Value Readily Available
Brand Planning, Communications Activation and In-Market Tracking, a suite of products help you create more effective communications, improve media allocation, improve ROI and ultimately build more profitable brands.
We are passionate about validated metrics, that is, metrics that are predictive of business results. We’re equally as passionate about turning those metrics into stories. We combine solid research with senior staff experienced in brand building strategy and outstanding client service.
It’s common for new products to leverage existing brand names. This could be line-extension – a new variety of an existing brand in the same category; or a brand-extension – a new product in a new category using an existing brand name. In either case, the new product can take advantage of the brand’s existing […]
Late last year we wrote a few pieces about tracking best practices. These pieces really struck a nerve. As 2017 gets rolling and many of you are probably thinking about and evaluating your research needs and objectives for the year we thought it would be helpful to revisit and expand on the theme. As a […]