About Us

Our company is passionate regarding validated metrics, that is, metrics that are predictive of business results. We combine this science with senior staff experienced in brand building strategy. Our company positioning line, "Research ● Insights ● Strategy" reflects what we consider to be a unique combination for the research industry.

Recent Blog Posts

  • Long-Form Video: Reversing the Trend in Commercial Length

    Not since the advent of the television ad in 1941 has the potential for new ad formats been so great. The emergence of digital platforms is enabling marketers to experiment with a number of new ad formats, each of which could revolutionize marketing as we know it. Throughout 2014 we will be highlighting the most […] Read More

    Posted on 28 August 2014 | 2:52 pm

  • The Secret to Successful Culturally Targeted and Inclusive Advertising

    Not since the advent of the television ad in 1941 has the potential for new ad formats been so great. The emergence of digital platforms is enabling marketers to experiment with a number of new ad formats, each of which could revolutionize marketing as we know it. Throughout 2014 we are highlighting the most effective […] Read More

    Posted on 15 July 2014 | 12:09 pm

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