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The Brand Strength Monitor Making an Independently Validated Measure of Brand Value Readily Available
Brand Planning, Communications Activation and In-Market Tracking, a suite of products help you create more effective communications, improve media allocation, improve ROI and ultimately build more profitable brands.
We are passionate about validated metrics, that is, metrics that are predictive of business results. We’re equally as passionate about turning those metrics into stories. We combine solid research with senior staff experienced in brand building strategy and outstanding client service.
Recently, Samsung encountered a problem with some of their lithium ion batteries – they’re exploding! Particularly those in their Galaxy Note 7 smartphones. The causes have been determined1, but there is still a lot to be remedied as many airlines have recently warned passengers not to use them on planes2 and they’ve been forced to […]
The answer… Synergy – the compelling reason why television advertising is as relevant as ever. For the last two decades it has been fashionable to prognosticate the death of television advertising whether delivered by broadcast, cable, satellite, or stream. The general storyline has been that emerging digital channels will displace television advertising through a combination […]