About Us

Our company is passionate regarding validated metrics, that is, metrics that are predictive of business results. We combine this science with senior staff experienced in brand building strategy. Our company positioning line, "Brand Insights and Consulting" reflects what we consider to be a unique combination for the research industry.

Quick Facts Request Information
Market Research Companies

Recent Blog Posts

  • MSW Research Purchases ARS From comScore

    This move brings together two of the most respected leaders in advertising research under one roof. The new company will provide marketers with the advertising research systems they have come to know and trust as well a full range of innovative brand and advertising research solutions utilized by Top 100 clients. Read More

  • It's not about the clicks!

    Overall Click Through Rates [CTR] are well below 1%, so low in fact that ComScore frequently has to report CTR's to the hundredth of a percent! Furthermore, the people that do click are the wrong people. Clicks are meaningless. And yet advertisers are projected to spend $26 Billion this year online [including display, search, video, and other categories of online advertising].Read More

Contact Us

1111 Marcus Avenue, Suite MZ 200, Lake Success, NY 11042 ● P: 516-394-6000 ● F: 516-394-6001 ● mail@mswarsresearch.com
Copyright 2013 MSW●ARS Research. All rights reserved.